Home / Celebrity / Chanel Leads Luxury Fashion Brands on Pinterest: Study

Chanel Leads Luxury Fashion Brands on Pinterest: Study

 
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You know how Beyonce is on Twitter and she has never tweeted but she has over 6 million followers? Now that’s the power of branding!
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Well, Chanel doesn’t even have an account on Pinterest, but it ranks 1st palace of top luxury brands that followers “pin.”

The company, Pivot Conference and an analytics firm called Curalate determined this very prestigious honor. Sense the sarcasm there?
They assessed their performance on Pinterest in terms of pins, repins and total impressions. I don’t exactly know how they do this but I’m sure some number wiz has this down pack!
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Chanel came out on top, generating an average of 400 pins and more than 3,600 repins per day. Wow! Pins have come from the site itself (Chanel.com) and a popular YouTube channel called Elle and Blair. Famous brands, Christian Louboutin and Jimmy Choo rounded came in 2nd and 3rd, respectively but only got a fraction of what Chanel gets on a daily!
Sex and the City fame Manolo Blahnik did not do too well coming in 9th place. But that was explain through the fact that their site is built with Flash, preventing visitors from pinning items. Someone called Mr. Blahnik stat!
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I myself have a Pinterest account but I am rarely ever use it. However, Pinterest has become an important tool for brands and retailers, particularly those with online businesses. Who knew? But it looks like Chanel is winning amongst its competitors in effective branding. They sure have caught up on the era of Social Media!
-Nely

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