Here’s the deal
If you’ve ever searched how to find your own style, you’ve probably ended up scrolling through a hundred lookbooks that all feel like the same girl in different boots.
Your style should make you feel like you, not like you’re playing dress up for someone else’s mood board.
So how do you actually build an aesthetic that fits you without getting overwhelmed by trends?
Let’s break it down.
Why Most People Feel Lost About Personal Style
Here’s what’s changed
Social media didn’t just expand your fashion inspo—it drowned it.
You’re seeing soft girl one second, streetwear the next, then quiet luxury, then maximalist chaos. Pinterest and Instagram are inspiring, sure, but they also make you question every outfit you own.
And no, buying what an influencer links does not count as finding your own style.
What People Get Wrong About Aesthetic
Mistake 1
You think you need to fit into one box
Your style can be layered. Maybe you’re sporty one day and moody the next.
That’s allowed.
Mistake 2
You try to start with clothes
Wrong move. Start with vibes, not pieces. Mood first, closet second.
Mistake 3
You confuse trend-following with self-expression
Trends are tools. Your aesthetic is the blueprint.
What Works Now
1. Make a “This Feels Like Me” board
Hop on Pinterest or save posts on Instagram
Collect anything that gives you that spark
Outfits, colors, textures, rooms, art, people—even quotes
Then zoom out
What repeats? Is it structure? Color palettes? Specific accessories? Oversized or fitted? Sleek or chaotic?
That pattern is the beginning of your aesthetic
2. Study role models, not clones
Rick Owens himself wears a uniform. Same silhouettes. Same colors. Same energy. Every day.
That’s style. He built an entire identity out of consistency.
Playboi Carti? Different vibe, same truth. He dresses with intention. Every detail speaks. You don’t need to copy them—just learn from their commitment.
You’re not dressing like them—you’re dressing with the same mindset.
3. Take inventory of your closet
Lay out what you already wear a lot
What feels right when you wear it? What always gets compliments? What makes you feel awkward?
Keep what works. Let go of stuff that doesn’t match your board.
4. Build a uniform
This does not mean wear the same thing
It means: find your go to structure
Example: Oversized jacket, tight tee, chunky shoes
Switch up color or vibe, but keep the shape
This gives your look consistency even when the pieces change
Bonus Style Hacks
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Screenshot your own favorite outfits and save them in a folder
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Try small aesthetic edits on a budget with accessories first
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Use IG’s saved folders by vibe
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Capsule wardrobes actually help if you’re overwhelmed
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Rewearing is not a crime—it’s taste
If you’re serious about how to find your own style, stop chasing trends and start studying yourself
Your aesthetic is already there
Pinterest just helps you see it
Rick built his identity in uniform
Carti built his in chaos
Yours is waiting. Just start paying attention.
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