LA Fashion Week Spring 2013: AGAIN!

AGAIN’S Spring/Summer 2013 COLLECTION

AGAIN showed at the Carondelet House venue in MacArthur Park. This two day event was put on by the LA Fashion Council to preview up-and-coming designers’ 2013 collections.

Again, the AGAIN  designer, Amber Kekich-Purling showed a colorful fun line with her 2013 collection. She said that she was inspired by the documentary film ‘Grey Gardens’.

“I took the fabric and created a mood around the darkness in [Grey Gardens] and the weirdness. That’s where the neons come from. It’s pretty simple and wearable but a little edgy at the same time,” explained Kekich-Purling.

Kekich-Purling said, “[My muse] has a bunch of different things that she wants to wear. She can go out in a classic jacket or she can run in the field with a flowy dress and cropped top.”

Her collection was very feminine and fun. It made for a great show and great photographs. However, I personally wouldn’t leave the house in most of those outfits but I definitely would buy many of her pieces separately. The shoes in the show also made a huge splash and received a lot of attention. Large platform shoes from an LA label, UNIF. Together this line screams Rhianna and Lady Gaga!

Again was founded just last fall and has been very successful almost immediately because of their daring creativity. I have to admit I am excited to see their next show!

Check out more about the other designers who showed their collections for the  LA Fashion Council: Luciana Salamone, ISM Mode, Odylyne, Jen Awad, Bohemian Society,  Kittinhawk, and Luxury Jones.

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