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Louis Vuitton Show Spring Summer Collection 2013

Louis Vuitton Show Spring Summer Collection 2013 12
Louis Vuitton Show Spring Summer Collection 2013

Marc Jacobs as the creative director for Louis Vuitton showed why he holds that position at the Paris Louis Vuitton Show Spring Summer Collection 2013.
Be inspired by the bright colors, bare midriffs, and checkered patterns for your spring/summer style!

Marc Jacobs was inspired by the French artist Daniel Buren who created the black and white striped columns at the Palais Royal gardens in Paris, France. Jacobs was so inspired that he not only designed the clothes around Buren’s conceptual designs but he also hired Buren to come design the runway for the Louis Vuitton Show Spring Summer Collection 2013 fashion show.
Buren was also asked to help with the S/S advertising campaign and to design the window displays for Louis Vuitton stores during the Spring/Summer collection. The first display to be revealed to the public was February 4th in New York City on 5th Avenue and in Avenue Montaigne in Paris. Stores worldwide will show their displays starting today!
Louis Vuitton Window Display Designed by Daniel Buren
Louis Vuitton Window Display Designed by Daniel Buren

The collection, the runway, and the store displays will all follow the same pattern with optical illusions of stripes and checkered patterns in yellow, white, green, brown, and red.

The Spring/Summer runway show was shown in Paris as models entered walking in pairs riding down four tall escalators and onto a glass checkerboard runway.

“I received a very nice letter from Marc Jacobs – in his letter he didn’t ask about a collaboration, he just said that he’d like to meet me,” explained Buren. “I was quite surprised. We did not meet until August 28 and I thought we had too little time to do anything [for this season]. My only reservation was when I realised the time scale. I thought they might be wanting something for next year! With time so short, I said, ‘This is totally crazy’.”

The bright show was held inside of the centre courtyard in the Louvre and Buren says that he was given total freedom when it came to designing the runway installation. Buren explained that he was told, “Don’t worry – if you get an idea, and we’re sure you will, you can really do everything you want. Then they told me that there was the possibility and intention to use the escalators – that was quite extravagant, to bring escalators into the middle of the courtyard In the Louvre! In such a space it would be spectacular.”

Louis Vuitton Show Spring Summer Collection 2013
The grand runway installation with four escalators and a glass checkerboard runway.

“At our first meeting, they showed me photos of some pieces Marc was working on,” Buren explained. “And I must say I found it very, very beautiful, very strict, very strongly architectural. Almost like something cubist, in a way.”

Louis Vuitton 2013 SS Collection
Louis Vuitton 2013 SS Collection
Louis Vuitton Show Spring Summer Collection 2013
Louis Vuitton Show Spring Summer Collection 2013

Daniel Buren only had two weeks to put a runway vision together and he did, all for a fantastic six minute fashion show! The garments that Marc Jacobs designed flowed completely into the atmosphere that Buren created. The clothes were not only inspired by Buren’s art but also by the classic Damier canvas pattern of Louis Vuitton. This pattern was blown up and colored yellow for the runway, a pattern that would be easily found in the 60’s. The 1960’s fashion scene clearly had some influence here as you can see with the model’s hair in a large bump and skinny headband adorned with a small bow. Even the shape of Enveloppe bags for this collection screamed 60’s with the pointed toe heels, wedges, and flats giving edge to the look.

Louis Vuitton Show Spring Summer Collection 2013
Louis Vuitton Show Spring Summer Collection 2013 bag prices.

 

Louis Vuitton 2013 SS Collection
Louis Vuitton 2013 SS Collection

 

Louis Vuitton 2013 SS Collection
Louis Vuitton 2013 SS Collection
Louis Vuitton Show Spring Summer Collection 2013
Marc strolling in to accept his applause.

This season is all about cropped tops, cropped jackets, full-length skirts, extremely short skits, unfitted dresses that are also incredibly short, florals, bright colors, checkers and stripes and envelope bags. Think sexy flight attendant meets Jackie O.

Louis Vuitton Show Spring Summer Collection 2013
Louis Vuitton Show Spring Summer Collection 2013

 

 Happy Travels 😉

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